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Tip 'o'
the week
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Having
what we call 'in house theatre' lets your customers know that
your business is progressing. In house theatre consists of anything
from signwriting to minor construction.
How
many times have you seen restoration taking place on the sidewalk
and wondered whats going on behind it.
Statistics
drawn from research put out by The Body Shop (world wide) found
that sales increased by 10% after they introduced 'in house theatre'.
This included in store makeovers, signwriting and all store merchandising
and re-stocking done DURING business hours.
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